Privacy Policy

Last updated: June 18, 2026

This Privacy Policy explains how Bradley AI ("we," "our," or "us") collects, uses, and protects information when you use our application, including through WhatsApp and Google APIs.

1. Information We Collect

Our app collects information necessary for the app to function, including:

Your name and phone number
Images you choose to send through WhatsApp while using the app
Health and fitness data accessed via Google APIs, including: physical activity, sleep data, and body measurements (such as weight and body composition)

We do not collect any additional personal information beyond what is explicitly described above.

2. How We Use Your Information

We use the collected information solely to:

Provide and operate the app's intended functionality, including personalised fitness and wellness coaching
Display and analyse your health and fitness data to provide coaching recommendations
Communicate with you through WhatsApp as part of the app experience
Improve and maintain the app

We do not sell, rent, or trade your personal information. Health and fitness data obtained through Google APIs is used only to provide the in-app coaching experience and is never used for advertising, profiling, or any purpose unrelated to the direct functionality described above. This data is never shared with third parties except as required to operate the service.

3. Google API Data

Our app accesses health and fitness data through Google APIs (including the Google Health API) strictly for the purpose of providing personalised coaching and wellness tracking. Specifically:

We access activity, sleep, and body measurement data only with your explicit consent
This data is stored securely and is accessible only to you through the app
We do not transfer, sell, or disclose Google API data to any third party
We do not use Google API data for advertising, analytics beyond direct app functionality, or any secondary purpose
You may revoke access to your Google data at any time via your Google Account settings at myaccount.google.com/permissions

Our use of data obtained from Google APIs complies with the Google API Services User Data Policy, including the Limited Use requirements.

4. Legal Basis for Processing (EU and UK Users)

If you are located in the European Union or the United Kingdom, we process your personal data in accordance with the General Data Protection Regulation (GDPR) and the UK GDPR. Our legal bases for processing your information are:

Consent: You provide consent when you choose to interact with the app and voluntarily share information or connect your Google account.
Performance of a Contract: Processing is necessary to provide the app's functionality and services you request.
Legitimate Interests: Processing is necessary to operate, maintain, and improve the app, provided these interests do not override your fundamental rights and freedoms.

You may withdraw your consent at any time by discontinuing use of the app or contacting us.

5. Data Sharing

We do not share your personal information with third parties, except:

As required to operate through the Meta (WhatsApp) platform
As required to access Google APIs on your behalf, in accordance with Google's terms
When required by law or legal process

6. Data Retention and Deletion

We retain personal information only for as long as necessary to provide the app's services or to comply with legal obligations. When information is no longer needed, it is securely deleted.

You may request deletion of your personal data at any time by contacting us at the email address below. We will respond to deletion requests in accordance with applicable laws.

7. Your Rights (EU and UK Users)

If you are located in the European Union or the United Kingdom, you have rights under applicable data protection laws, including the right to:

Access your personal data
Request correction or deletion of your data
Object to or restrict certain processing

8. Children's Privacy

This app is not intended for users under the age of 16. We do not knowingly collect personal information from anyone under 16. If we become aware that such information has been collected, we will delete it promptly.

9. Data Security

We take reasonable measures to protect your information from unauthorized access, loss, misuse, or alteration. Health data is stored in a secured database with access controls and encryption in transit.

10. International Users

Our app is available to users in the United States, the European Union, and the United Kingdom. By using the app, you understand that your information may be processed in accordance with this Privacy Policy and applicable laws.

11. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted with an updated "Last updated" date.

12. Contact Us

If you have any questions about this Privacy Policy or our data practices, or wish to request deletion of your data, please contact us at:

Email: jmcrae23@gmail.com
App Name: Bradley AI

Bradley AI is the data controller for purposes of applicable data protection laws.